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How can I become a Kale Icon?

Creators with Icon status are given exclusive perks and benefits such as:

  • Priority access to all brands' challenges

  • Claim more than one challenge at one time

  • See less waitlists

  • See new brands first

In order to qualify to be an Icon, we look for creators who consistently demonstrate:

  • Videos containing bright, natural lighting

  • Strong camera presence and fast-paced editing style

  • High quality audio + visual presentation and story-telling

  • Limited distracting on-screen text and transitions/effects

Icon eligibility is not based on how long you've been a Kale creator; it's based on the quality and consistency of your content. Newer creators can qualify just as quickly as long-time creators.

📝 How to apply

  • Kale creators can apply to be an Icon directly in the Kale app

  • If your application is rejected, you'll receive feedback on ways to continue improving

  • If you are not accepted, you can reapply again in 3 months! This gives you enough time to keep working on your content

  • You'll need at least 10 Kale and non-Kale videos posted in the last 90 days to apply

Kale gives real people the chance to share the brands they love in their own way. After your first challenge, we'll review your account—including both Kale and non-Kale videos—because we look at your overall growth as a content creator. We want to help you make your best content and support you along the way.

For additional inspiration, check out our Kale Blog on for tips on becoming a content creator!

​Still need help? Send us an email at [email protected]. Be sure to include your email and phone number associated with your Kale account!

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